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About us

The infrastructure layer for local search.

Founded in 2017 and headquartered in San Diego, Local Data Exchange builds the ready-made APIs that local SaaS marketing platforms run on — so their teams ship products instead of maintaining scrapers.

Our mission

Change how local SaaS platforms build.

We aim to transform the way local SaaS marketing companies manage and enhance their offerings by delivering innovative, efficient, and reliable solutions. Our APIs enable businesses to scale faster, improve margins, and provide seamless user experiences to their customers.

The premise is simple: the hardest, least differentiated part of a local marketing product is the data pipeline. Publisher relationships, rate limits, schema drift, and authentication are a permanent tax on engineering time — and none of it is what your customers pay you for. We carry that cost so our clients don't have to.

What we do

A suite of APIs built for the problems local SaaS platforms actually hit at scale.

Why LDE

Market-ready APIs, measurable outcomes.

faster in-house solution development
90%faster in-house solution development
improvement in operational margins
70%improvement in operational margins
building local search infrastructure since
2017building local search infrastructure since

One client reduced their team from 180 people to 12–14 while continuing to scale their customer base, saving millions of dollars annually. With proven results and a customer-centric approach, we are committed to solutions that help our clients grow efficiently.

Our founders

Who runs Local Data Exchange

Gideon Rubin

Experienced executive and entrepreneur across media, adtech, and navigation. He received his MBA in Finance and Applied Statistics from the University of Miami Herbert Business School and has had five successful startup exits. He has been a speaker and contributor to Search Engine Journal, Search Engine Strategies, BIA/Kelsey, and the Local Search Association. In his free time, Gideon oversees his family's bean-to-bar chocolate farm in Costa Rica.

Joshua Odmark

Full-stack engineer and successful entrepreneur with three successful startup exits as senior developer and executive. Over a decade of experience working with data scientists in media and insurance industries for AI and ML initiatives. Creator of top plug-ins for mobile optimization and SEO, and builder of B2B SaaS products used by millions. He has contributed to Search Engine Journal, Search Engine Strategies, BIA/Kelsey, and the Local Search Association.

Building a local SaaS marketing platform?

Tell us what you're building. Thirty-day sandbox, no commitment.

About Local Data Exchange — API-First Local Search Infrastructure